Who is Profile Fashion? The story behind our brand…

Profile Fashion first opened its doors in Brighton's fashionable Lanes in 1980 and established itself as a divine shopping destination. 

The founders of Profile were among the first independents to bring labels such as Armani and Hugo Boss to the U.K. This eye for fashion along with a determination to offer a personal customer-based shopping experience ensured Profile's reputation continued to grow throughout Sussex and on into London and the rest of the UK. 

Profile continued to grow and develop through the decades adding several new stores to create a mini emporium throughout the exclusive Dukes Lane and Ship Street shopping areas.

2011 saw Profile start a major sponsorship agreement with our local football club Brighton & Hove Albion having served many of the players and staff from the club over the years. We look forward to continuing our already successful relationship with the Seagulls who have now reached the Premier League!

In 2012 Profile introduced its own clothing label in store and online. The Profile Fashion label brings together over 30 years experience of customer's needs and an eye for detail and luxury.

Profile currently has four stores in Brighton showcasing the world's top designers for Men and Women.